Episode 113: The Best Time to Rebrand (Featuring Launch Your Daydream!)
Credit: Jennifer Kathryn Photography
We all know how exciting it is to rebrand your photography business. Your taste changes, trends change, your favorite colors change… it’s all so exciting & it might make you want to rebrand your business ALL of the time. But we can’t do that! It’s really not a good idea to rebrand too often… I mean, first off, it’s super time consuming to do, and that time can be better spent elsewhere if your brand is still great. Secondly, you want your clients to know and recognize your brand, so changing it up too much can be confusing for them. And lastly, it’s just too dang expensive!!
Britt & Kelsey of Launch Your Daydream are here to help! They have some great tips about when to rebrand your photography business, and we loved chatting with them. They are also currently rebranding our podcast (EEK!!!) and we are having a BLAST working with them, so go check them out & be sure to download/subscribe to our podcast to hear all the details. Here are some favorite talking points!
Questions to ask when considering rebranding your photography business:
- Is my website a reflection of my current work?
- Am I proud of my website/logo/business cards?
- Are you booking the type of clients you want to work with?
- Are you happy with your brand in comparison to other photographer’s brands?
- Is your brand YOU?
These questions are SO important because if you find yourself answering NO to really any of them, you’re probably in need of a brand refresh or a complete brand overhaul. A great way to determine which one you need, is to book a brand/website audit with professional branding experts (*cough cough* BRITT & KELSEY). They’ll check out your website, tell you what’s working, what’s not working, and what they suggest you change. It’s a great way to dip a toe in the rebranding waters without fully committing to an entire overhaul.
Credit: Jennifer Kathryn Photography
How often do you rebrand your photography business? Let us know in the comments & be sure to carry the conversation over to our Facebook Group!
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